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Sponsors and ads

Updated 2026-08-13

A wiki that gets read costs something to run. There are two ways to cover that, and they are not the same thing. Both live under Manage › Sponsors.

Your own sponsorsYou sell them and you control them.Relevant to the game, chosen by you.
An ad networkIt fills the space for you.When you would rather not sell anything.

Your own sponsors

Two switches decide where sponsors may appear; each sponsor carries the weight that decides how often it is the one picked.
  1. Open Manage › Sponsors.
  2. Turn on the site-wide banner, the in-page placements, or both.
  3. Add each sponsor with its image and the URL it should link to.
  4. Give each a weight.

Weight is how often one is picked relative to the others. A sponsor on 3 shows about three times as often as one on 1, which is how you honour “half the impressions” without scheduling anything.

Write the alt text properly. It is what a reader with images off or a screen reader gets, and the one part of an advert that is also content.

Where they show

The site-wide bannerOne strip across the wiki, on or off in one switch.
PlacementsSlots inside pages in the standard sizes: leaderboard, medium rectangle, billboard, half page, and the mobile sizes.

Placements are blocks, so you put them where they belong rather than having them injected. One in a shared layout appears on every entry built from it.

Being blocks, they obey your theme and Custom CSS like everything else, and you see exactly how a page reads with them in it while you build.

Using an ad network

A slot can be filled by a network instead: a supported provider with your publisher id, or a custom script you paste in. Two things are worth knowing first.

You hand over editorial controlThe network decides what appears in that rectangle, not you.
A third-party script runsOn your readers' browsers. It costs some page speed, and it is the one piece of your wiki you did not write.

Neither is a reason not to. They are reasons to use the smallest number of slots that works rather than every slot available.

The part that decides whether it works

A wiki is read by people looking something up, quickly, often on a phone. Every slot is space that is not the answer they came for.

One placement in a good position beats four in mediocre ones, and your own sponsors beat a network on both revenue and on how the wiki reads. Start with less than you think and add when you know what a slot is worth.