New game
Difficulty
A new run picks one of four difficulties: Price Gouge, Mark Up, Thin Margins and Red Ink. Mark Up (Normal Mode) is selected by default.
- Price Gouge and Mark Up
- Rent Grace at start
- Thin Margins and Red Ink
- Aug game over
Cozy Mode • Retail markup of 20% when selling • Rent increases by 2% each time • Vendor permit costs 500 • Suppliers charge a lower markup • Lower property price • Reputation gains x1.5 • Reputation losses x0.5 • Increased Wild's favor gains
The screen says 2% for the rent rise; the rent rises by 2.5%.
The lower supplier markup is Dr. Jackson's and the retired suppliers'. Phone suppliers charge the same as on Mark Up.
The lower property price is a slower rise after day 50: 25 a day up to 3,000, against 50 a day up to 5,000 on Mark Up.
Rule values
- Rent Grace at the start
- Yes
- Vendor permit
- 500 Credits
- Power fee
- x1
- Insurance fee
- x1
- Dr. Jackson's markup
- +0%
- Retired suppliers' markup
- +0%
- Merchant clearance discount
- 10%
- New Customer Discount
- 75%
- Store price rise cap
- 3,000 Credits
- Mortgage down payment
- 20%
- Mortgage interest
- 25%
- Mortgage weeks
- 8
- Appraisal progress gains
- x1.25
- Appraisal progress losses
- x0.5
- Appraisal Board join cost
- 85 Credits
- Aug presence per Aug left alive
- +10
- Aug presence per Aug shot
- -25
Normal Mode • Retail markup of 15% when selling • Rent increases by 5% each time • Standard nightly service fees • Vendor permit costs 1500 • Standard upgrade prices • Standard supplier markup • Standard property price • Reputation gains x1 • Reputation losses x1 • Standard Wild's favor gains
Rule values
- Rent Grace at the start
- Yes
- Vendor permit
- 1,500 Credits
- Power fee
- x1
- Insurance fee
- x1
- Dr. Jackson's markup
- +25%
- Retired suppliers' markup
- +15%
- Merchant clearance discount
- 15%
- New Customer Discount
- 75%
- Store price rise cap
- 5,000 Credits
- Mortgage down payment
- 15%
- Mortgage interest
- 50%
- Mortgage weeks
- 12
- Appraisal progress gains
- x1
- Appraisal progress losses
- x1
- Appraisal Board join cost
- 85 Credits
- Aug presence per Aug left alive
- +10
- Aug presence per Aug shot
- -25
Hard Mode • No retail markup when selling • Rent increases by 10% each time • Higher nightly service fees • Vendor permit costs 2000 • Upgrades cost 50% more • Suppliers charge a higher markup • Higher property price • Reputation gains x0.75 • Reputation losses x1.25 • Reduced Wild's favor gains
Rule values
- Rent Grace at the start
- No
- Vendor permit
- 2,000 Credits
- Power fee
- x2
- Insurance fee
- x2
- Dr. Jackson's markup
- +50%
- Retired suppliers' markup
- +30%
- Merchant clearance discount
- 20%
- New Customer Discount
- 35%
- Store price rise cap
- 10,000 Credits
- Mortgage down payment
- 12.5%
- Mortgage interest
- 75%
- Mortgage weeks
- 16
- Appraisal progress gains
- x1
- Appraisal progress losses
- x1.5
- Appraisal Board join cost
- 170 Credits
- Aug presence per Aug left alive
- +15
- Aug presence per Aug shot
- -10
Challenge Mode • No retail markup when selling • Rent increases by 10% each time • Higher nightly service fees • Vendor permit costs 3000 • Upgrades cost 100% more • Suppliers charge a higher markup • Higher property price • Reputation gains x0.5 • Reputation losses x2 • Reduced Wild's favor gains
Rule values
- Rent Grace at the start
- No
- Vendor permit
- 3,000 Credits
- Power fee
- x2
- Insurance fee
- x3
- Dr. Jackson's markup
- +100%
- Retired suppliers' markup
- +45%
- Merchant clearance discount
- 25%
- New Customer Discount
- 10%
- Store price rise cap
- 20,000 Credits
- Mortgage down payment
- 20%
- Mortgage interest
- 100%
- Mortgage weeks
- 16
- Appraisal progress gains
- x0.75
- Appraisal progress losses
- x2
- Appraisal Board join cost
- 255 Credits
- Aug presence per Aug left alive
- +16
- Aug presence per Aug shot
- -8
Comparison
| Rule | Price Gouge | Mark Up | Thin Margins | Red Ink |
|---|---|---|---|---|
| Retail markup | 20% | 15% | None | None |
| Rent rise per week | +2.5% | +5% | +10% | +10% |
| Store base price | 12,000 | 12,000 | 24,000 | 36,000 |
| Network upgrade prices | x1 | x1 | x1.5 | x2 |
| Reputation gains | x1.5 | x1 | x0.75 | x0.5 |
| Reputation losses | x0.5 | x1 | x1.25 | x2 |
| Run ends at Aug presence 100 | No | No | Yes | Yes |
Helpers
The night log warns that an Aug is coming. Price Gouge and Mark Up only.
Joe Wild bails you out once while your wealth falls. Not on Rock Bottom. Price Gouge and Mark Up only.
Joe Wild reminds you when the network has not been browsed for 6 days. Price Gouge and Mark Up only.
A tip that the display case only counts from the next day. Price Gouge and Mark Up only.
Newspaper events show when they end. Price Gouge and Mark Up only.
New game options
"Skip all introductions and customer tutorial encounters. All content is unlocked immediately." Always on for Fence, Rock Bottom, Gunsmith and Chemist. The run starts with the Mentor's Handbook filled in and Janitorial and Insurance introduced.
"Certain scripted events and customers will not spawn." No Georgio, Officer Lun, Eleanor or Serpico story lines, no Eleanor's uncle, and no minor story customers or Marketplace Requests.